Center East streamer OSN+ is becoming a member of forces with Anghami, the Arab world’s rival to Spotify, in what’s being touted as a landmark deal.
The mixture of OSN+ and Anghami will develop into the primary platform within the Center East and North Africa (MENA) area to offer clients premium motion pictures, TV sequence and music. It’ll mix over 120 million Anghami registered customers and greater than 2.5 million OSN+ paying subscribers.
The transfer may shake up the MENA media and leisure panorama, on condition that OSN+ is a number one streaming platform for premium content material and a chief outlet for Hollywood scripted fare in 22 territories throughout MENA. In March they prolonged their relationship with Warner Bros. Discovery, forging a brand new multi-year licensing deal that makes them the unique dwelling for HBO content material. In addition they have rights to Paramount+ reveals, plus a slate of Sky Studios and Peacock Originals produced by NBC Common in addition to agreements with prime Arabic and Turkish studios.
Since its 2021 launch, Anghami has achieved fast progress with a listing of greater than 100 million songs and 120 million present registered customers — up from 75 million in 2021, although solely a fraction of those are paying clients.
The deal, which is backed by a money funding of as much as $50 million from OSN Group in Anghami, will see Elie Habib, co-founder of Anghami, develop into CEO of the mixed enterprise, whereas OSN Group CEO Joe Kawkabani will proceed to steer the group which additionally consists of its linear TV enterprise OSNtv. OSN is taking a majority stake in Anghami.
The mixed platform will leverage Anghami’s robust tech stack and wealthy music catalogue coupled with the OSN+ library of premium scripted content material “to ship a singular digital streaming expertise with AI-driven hyper personalization that prioritizes suggestions primarily based on person choice,” an announcement reads.
“Becoming a member of forces with OSN+ is a leap in Anghami’s journey to reinvent leisure within the Arab World,” mentioned Habib (pictured, proper) within the assertion. “We’re bringing collectively know-how, music and video to construct a complete media ecosystem. It’s an opportunity to deepen our reference to our customers and to create one thing they may actually love.”
“This can be a main milestone in OSN’s journey as we proceed to scale up our streaming enterprise,” commented Kawkabani (pictured, left). “Combining OSN+ content material with Anghami’s know-how allows us to ship the very best of leisure multi function place for our clients, guaranteeing we’re repeatedly evolving our providing to fulfill their want. As two home-grown entities with an unmatched understanding of the native market, we’re assured that this new providing will change the face of the regional streaming panorama.”